{"id":2035,"date":"2021-06-02T12:23:59","date_gmt":"2021-06-02T16:23:59","guid":{"rendered":"https:\/\/autrementdit.ca\/services\/usability-testing\/"},"modified":"2023-09-22T14:35:10","modified_gmt":"2023-09-22T18:35:10","slug":"usability-testing","status":"publish","type":"page","link":"https:\/\/autrementdit.ca\/en\/services\/usability-testing\/","title":{"rendered":"Usability testing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#F7F7F7″ background_color_gradient_direction=”90deg” background_image=”https:\/\/autrementdit.ca\/wp-content\/uploads\/2021\/06\/header-tests.jpg” background_size=”contain” background_position=”bottom_right” min_height=”330px” custom_padding=”110px||110px||true|” background_last_edited=”on|desktop” use_background_color_gradient_tablet=”on” use_background_color_gradient_phone=”off” background_color_gradient_stops_tablet=”#ffffff 0%|rgba(255,255,255,0) 100%” background_color_gradient_overlays_image_tablet=”on” background_color_gradient_start_tablet=”#ffffff” background_color_gradient_end_tablet=”rgba(255,255,255,0)” background_size_phone=”initial” background_position_tablet=”bottom_right” background_position_phone=”top_right” border_color_bottom=”#39C2D7″ global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” module_class=”tablet-2cols-2-1″ _builder_version=”4.17.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” custom_padding=”27px|0px|0|0px|false|false” custom_padding_tablet=”|100px|||false|false” custom_padding_phone=”40px|20px|40px|20px|true|true” background_color_phone=”#FFFFFF” background_last_edited=”on|phone” background_enable_color_phone=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Notre fa\u00e7on de lire a chang\u00e9.” _builder_version=”4.17.6″ text_font=”|300|||||||” text_font_size=”46px” text_line_height=”1.2em” header_2_text_align=”center” header_2_font_size=”54px” header_3_font=”|300|||||||” header_3_font_size=”46px” text_font_size_tablet=”” text_font_size_phone=”36px” text_font_size_last_edited=”on|phone” header_font_size_phone=”38px” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Usability testing<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Le langage clair et simple, c’est quoi?” _builder_version=”4.17.6″ header_font=”|300|||||||” header_3_font=”|300|||||||” header_3_font_size=”46px” max_width=”80%” max_width_tablet=”91%” max_width_phone=”100%” max_width_last_edited=”on|tablet” module_alignment=”left” global_colors_info=”{}”]<\/p>\n

How to fi<\/span>nd out if the people you want to reach understand your texts?<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#f3716d” divider_weight=”4px” disabled_on=”off|off|off” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”40px” module_alignment=”left” custom_margin=”||10px|” animation_style=”zoom” animation_direction=”left” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

\n <\/p>\n

[\/et_pb_divider][et_pb_text _builder_version=”4.16″ width=”72%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

There is only one way: ask them!<\/h3>\n

The people who read your documents are those who can tell whether they understand you well and whether your texts are useful to them. And, here at Autrement dit, we have several ways of obtaining this valuable information.\n<\/p>\n

One way is to test your documents. Testing is useful whether you want to evaluate an existing document or a rewritten document.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ width=”68%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” module_alignment=”left” global_colors_info=”{}”]<\/p>\n

We know how to test your documents<\/h3>\n

To test, we fi<\/span>rst recruit people who are likely to use your documents in everyday life. After presenting them with a short scenario, we make them interact with your documents as if they had to do so \u201cin real life\u201d.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ width=”90%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” module_alignment=”left” global_colors_info=”{}”]We therefore collect all kinds of information to verify:[\/et_pb_text][et_pb_blurb title=”If they understand your documents” use_icon=”on” font_icon=”E||divi||400″ _builder_version=”4.16″ width=”100%” custom_margin=”||0px|35px|false|false” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”If they encounter problems” use_icon=”on” font_icon=”E||divi||400″ _builder_version=”4.16″ width=”100%” custom_margin=”||0px|35px|false|false” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”If they know what to do once they have read them” use_icon=”on” font_icon=”E||divi||400″ _builder_version=”4.16″ width=”100%” custom_margin=”||0px|35px|false|false” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”E||divi||400″ _builder_version=”4.17.6″ body_line_height=”1.5em” width=”60%” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||10px|35px|false|false” global_colors_info=”{}”]If they are satisfi<\/span>ed[\/et_pb_blurb][et_pb_text _builder_version=”4.18.0″ width=”90%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” module_alignment=”left” global_colors_info=”{}”]<\/p>\n

Usability testing can also confi<\/span>rm that your documents achieve their objectives, once rewritten in plain language.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”fb5b1bcd-3a37-4786-a6fd-b07c69225bc4″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” module_alignment=”left” global_colors_info=”{}”]Usability testing, also known as user testing, is the very best of the plain language approach.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features” _builder_version=”4.16″ background_image=”https:\/\/autrementdit.ca\/wp-content\/uploads\/2018\/10\/fond-papier-blanc-pale.jpg” parallax=”on” custom_padding=”100px|0px|100px|0px|true|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”Become an Expert” _builder_version=”4.16″ background_color=”#ffffff” module_alignment=”center” custom_padding=”60px|80px|60px|80px|true” custom_padding_tablet=”” custom_padding_phone=”20px|20px|20px|20px|true|true” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”6%” custom_width_px=”600px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Le langage clair et simple, c’est quoi?” _builder_version=”4.16″ header_2_font_size=”46px” header_3_font=”|300|||||||” header_3_font_size=”46px” header_4_font=”|300|||||||” header_4_font_size=”46px” max_width=”90%” module_alignment=”left” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|phone” header_4_font_size_tablet=”” header_4_font_size_phone=”34px” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Did you know?<\/h4>\n

[\/et_pb_text][et_pb_divider color=”#f3716d” divider_weight=”4px” disabled_on=”off|off|off” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”40px” module_alignment=”left” custom_margin=”||10px|” animation_style=”zoom” animation_direction=”left” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

\n <\/p>\n

[\/et_pb_divider][et_pb_text _builder_version=”4.16″ width=”89%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” module_alignment=”left” global_colors_info=”{}”]<\/p>\n

That Autrement dit<\/strong> is above all an association of two anthropologists.<\/p>\n

As anthropologists and specialists in qualitative methods, we are trained to understand what people’s experiences are. So who better than two anthropologists to understand people’s experience and test your communications with your target audiences? <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”54px||54px||true|false” global_colors_info=”{}”][et_pb_row make_equal=”on” module_class=”reverse-columns-mobile” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ width=”67%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

What do you get out of this?<\/h3>\n

Validating, verifying and testing the effectiveness of documents of any kind before they get into the hands of the user is benefi<\/span>cial. You will save time, money and be more effi<\/span>cient.<\/p>\n

By testing your productions, you can fi<\/span>nd out what works well and what doesn’t, which aspects are understood and which are not.<\/p>\n

The test results will allow you to improve your documents, which in turn will contribute to improving the customer experience or, in other words, the user experience (UX).[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ width=”66%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

How does it work?<\/h3>\n

After one or two productive meetings with you to help us understand your needs and the audience you are targeting:<\/p>\n

[\/et_pb_text][et_pb_blurb title=”We will develop a test plan.” use_icon=”on” font_icon=”E||divi||400″ _builder_version=”4.16″ custom_margin=”||0px|35px|false|false” custom_padding_tablet=”” custom_padding_phone=”|28px|||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”We will conduct the tests.” use_icon=”on” font_icon=”E||divi||400″ _builder_version=”4.16″ body_font_size=”20px” custom_margin=”||0px|35px|false|false” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”We will provide you with tangible, easy-to-use results.” use_icon=”on” font_icon=”E||divi||400″ _builder_version=”4.16″ body_font_size=”20px” custom_margin=”||0px|35px|false|false” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.17.6″ width=”62%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” custom_margin=”20px||||false|false” global_colors_info=”{}”]You will have everything on hand not only to optimize and propel your documents, but also to make sure that they are understood from the fi<\/span>rst reading.[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ width=”65%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” custom_margin=”20px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Not ready to test?<\/h3>\n

You can still consult with your target audience or ask them to provide minimal feedback on your document. Every comment you receive will help you improve your content!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”contact” _builder_version=”4.16″ background_color=”#39C2D7″ background_blend=”overlay” custom_margin=”0px|||||” custom_padding=”55px|0px|55px|0px|true|false” top_divider_color=”#bccb5d” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Le langage clair et simple, \u00e7a rapporte!” _builder_version=”4.16″ header_2_font=”||||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_line_height=”1.5em” header_3_font=”|300|||||||” header_3_font_size=”46px” width=”80%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” module_alignment=”center” header_2_text_align_tablet=”” header_2_text_align_phone=”left” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Contact us so that we can discuss your project.<\/h2>\n

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