{"id":3237,"date":"2025-09-29T09:49:52","date_gmt":"2025-09-29T13:49:52","guid":{"rendered":"https:\/\/autrementdit.ca\/services\/graphic-design-and-information-design\/"},"modified":"2025-11-19T12:58:00","modified_gmt":"2025-11-19T17:58:00","slug":"graphic-design-and-information-design","status":"publish","type":"page","link":"https:\/\/autrementdit.ca\/en\/services\/graphic-design-and-information-design\/","title":{"rendered":"Graphic design and information design"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F7F7F7&#8243; background_color_gradient_direction=&#8221;90deg&#8221; background_image=&#8221;https:\/\/autrementdit.ca\/wp-content\/uploads\/2025\/09\/graphismejpg.jpg&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_right&#8221; min_height=&#8221;330px&#8221; custom_padding=&#8221;110px||110px||true|&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;90px||90px||true|false&#8221; background_last_edited=&#8221;on|tablet&#8221; use_background_color_gradient_tablet=&#8221;on&#8221; use_background_color_gradient_phone=&#8221;off&#8221; background_color_gradient_stops_tablet=&#8221;#ffffff 0%|rgba(255,255,255,0) 100%&#8221; background_color_gradient_overlays_image_tablet=&#8221;on&#8221; background_color_gradient_start_tablet=&#8221;#ffffff&#8221; background_color_gradient_end_tablet=&#8221;rgba(255,255,255,0)&#8221; background_size_tablet=&#8221;custom&#8221; background_size_phone=&#8221;initial&#8221; background_image_width_tablet=&#8221;1100px&#8221; background_position_tablet=&#8221;top_right&#8221; background_position_phone=&#8221;center_right&#8221; background_horizontal_offset_tablet=&#8221;40%&#8221; background_horizontal_offset_phone=&#8221;0%&#8221; border_color_bottom=&#8221;#39C2D7&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;tablet-2cols-2-1&#8243; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;27px|0px|0|0px|false|false&#8221; custom_padding_tablet=&#8221;|280px|||false|false&#8221; custom_padding_phone=&#8221;40px|20px|40px|20px|true|true&#8221; background_color_phone=&#8221;#FFFFFF&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Notre fa\u00e7on de lire a chang\u00e9.&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;46px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;54px&#8221; header_3_font=&#8221;|300|||||||&#8221; header_3_font_size=&#8221;46px&#8221; width_tablet=&#8221;500px&#8221; width_phone=&#8221;300px&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;36px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_phone=&#8221;38px&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: left;\">Graphic design and information design<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text ul_type=&#8221;none&#8221; admin_label=&#8221;C\u2019est une fa\u00e7on de revoir un document dans tous ses aspects&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;20px&#8221; ul_font_size=&#8221;18px&#8221; ul_line_height=&#8221;1.8em&#8221; header_2_text_color=&#8221;#5F6C84&#8243; header_4_font=&#8221;||||||||&#8221; header_4_text_color=&#8221;#5f6c84&#8243; header_4_font_size=&#8221;32px&#8221; width=&#8221;60%&#8221; width_tablet=&#8221;94%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>For a visual presentation that highlights your information<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#f3716d&#8221; divider_weight=&#8221;4px&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;40px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||10px|&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;left&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\n&nbsp;<\/p>\n<p>[\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; width=&#8221;70%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Adopting plain language is much more than just expressing your ideas clearly, writing short sentences and choosing familiar words.<\/p>\n<p>The way you present your information also goes a long way towards clarity.<\/p>\n<p>That is why, when working on texts, we also offer graphic design and information design services.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#39C2D7&#8243; custom_padding=&#8221;73px||114px|||&#8221; bottom_divider_style=&#8221;arrow&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Le langage clair et simple, \u00e7a rapporte!&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;|300|||||||&#8221; header_3_font_size=&#8221;46px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;left&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Information design: a central component of plain language.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|desktop&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; header_4_font_size=&#8221;20px&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;selector h4 {||  padding-top: 20px;||}&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>How does it work?<\/h3>\n<p>The graphic design work we offer depends on the context of each organization and each project. Here are some examples of the graphic design services we can offer you.<\/p>\n<h4>If you are just starting your communication project<\/h4>\n<p>We will offer to create the entire graphic design.<\/p>\n<p>This way, we can develop the text and the layout of the information at the same time. This will allow us to make sure that all the principles of plain language are applied to your document.<\/p>\n<h4>If your project is further along<\/h4>\n<p>We can offer to look at your documents once they are laid out.<\/p>\n<p>This way, you can make sure that the graphic guidelines chosen comply with the principles of information design.<\/p>\n<h4>If you already have a team of graphic designers<\/h4>\n<p>We can arrange a short introductory meeting on information design.<\/p>\n<p>In this meeting, we will present the key elements to consider to make sure that the document is still in plain language after formatting.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; 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transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|desktop&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/autrementdit.ca\/wp-content\/uploads\/2018\/10\/crayon-de-plomb-fond-blanc.jpg&#8221; alt=&#8221;Put graphic design in the service of your content by using information design.&#8221; title_text=&#8221;Put graphic design in the service of your content by using information design.&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; 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You also increase the chances that your documents will be read and that people will easily f<span style=\"letter-spacing: 1px\">i<\/span>nd their way through your text when looking for the information they need.<\/p>\n<p>In short, information design is the best way to draw people&#8217;s attention to your content and make them want to read it more carefully and to the end.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;contact&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#39C2D7&#8243; background_blend=&#8221;overlay&#8221; custom_margin=&#8221;0px|||||&#8221; custom_padding=&#8221;55px|0px|55px|0px|true|false&#8221; top_divider_color=&#8221;#bccb5d&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; 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