Graphic design and information design
For a visual presentation that highlights your information
Adopting plain language is much more than just expressing your ideas clearly, writing short sentences and choosing familiar words.
The way you present your information also goes a long way towards clarity.
That is why, when working on texts, we also offer graphic design and information design services.
Information design: a central component of plain language.
How does it work?
The graphic design work we offer depends on the context of each organization and each project. Here are some examples of the graphic design services we can offer you.
If you are just starting your communication project
We will offer to create the entire graphic design.
This way, we can develop the text and the layout of the information at the same time. This will allow us to make sure that all the principles of plain language are applied to your document.
If your project is further along
We can offer to look at your documents once they are laid out.
This way, you can make sure that the graphic guidelines chosen comply with the principles of information design.
If you already have a team of graphic designers
We can arrange a short introductory meeting on information design.
In this meeting, we will present the key elements to consider to make sure that the document is still in plain language after formatting.
What’s in it for you?
There is nothing better than an uncluttered and well-presented document to highlight the information you want to communicate.
By giving attention to information design, you can improve the first impression people have of your documents. You also increase the chances that your documents will be read and that people will easily find their way through your text when looking for the information they need.
In short, information design is the best way to draw people’s attention to your content and make them want to read it more carefully and to the end.