About us
Autrement dit, is:
Chantale Audet and Amélie Bourret
We are two anthropologists, experts in qualitative methods and plain language. We have many years of work experience in rewriting and information design, including 10 years at the helm of the baby guide From Tiny Tot to Toddler.
Chantale Audet
Amélie Bourret
Our mission
To help our clients improve the performance of their business or organization by better communicating with their clients, partners, patients, users and suppliers.
At Autrement dit, we cherish the following values:
As plain language specialists
clarity, simplicity, transparency
As anthropologists
openness and thoughtful attention
As women entrepreneurs
empathy and honesty
Above all, we firmly believe that plain language is an indispensable tool for empowering individuals.
At Autrement dit,
we do things differently
Guided by our training and experience, we have a unique approach that puts people at the heart of our actions.
Our winning recipe includes three ingredients:
The people you write to: your clients, your patients, your partners and even your employees
And ourselves, to make the connection!
At Autrement dit, we are proud to be part of the plain language community
Plain Canada Clair
Plain Language Association International (PLAIN)
Clarity
Center for Plain Language
Our successes
2023
Grand ClearMark Award
Autrement dit won the overall grand prize awarded by the Center for Plain Language for the “Résumé grand public des Repères canadiens sur l’alcool et la santé.”
What the jury said:
“The judges honored one finalist as the best of the best to win the Grand ClearMark Award. […] with one judge noting how the brochure shows excellent understanding of the intended audience and the sensitives around alcohol use.”
2023
ClearMark Award in the category
“Infographics”
Autrement dit received a ClearMark Award from the Center for Plain Language for “Canada’s Guidance on Alcohol and Health, Public Summary.“
What the jury said:
“The entry avoids jargon. The writing speaks directly to the reader and uses clear and concise sentences. The graphics enhance the text, rather than distract from it.”
2023
ClearMark Award in the category “French language”
Autrement dit received a ClearMark Award from the Center for Plain Language for “Résumé grand public des Repères canadiens sur l’alcool et la santé.”
What the jury said
“The content and the presentation are excellent. All the best practices of plain language are used and this makes the infographic very effective: easy to use and understand. A real impact.”
2021
ClearMark Award in the category “French language”
Autrement dit received a ClearMark Award from the Center for Plain Language for “Série de fiches d’éducation financières pour jeunes adultes autistes.”
What the jury said:
“The goal of the document is clear, from the title and the table of content. The presentation is great. I like that you are talking directly to the reader. Plain language principles are followed here: short sentences, use of lists, explaining difficult words. I like that many examples are provided, so that the concepts become real.”
2020
ClearMark Award in the category “Before and after – digital”
Autrement dit received a ClearMark Award from the Center for Plain Language for rewriting the content of Dominic Roy, Ingénieur forestier’s website.
What the jury said:
“[Content and structure] is where this website revamp really shines. The reorganization of material helps the reader find exactly what they’re looking for quickly and easily. Clear and consistent subheads help the reader move through the content, which is of the right length.”